A Lao tourism delegation, led by the Ministry of Information, Culture and Tourism, participated in ITE 2026 in Ho Chi Minh City held from August 25-29.

They conducted over 300 B2B meetings with international buyers and companies, promoting Laos' natural, historical, cultural and agricultural attractions.

This engagement is expected to expand partnerships, boost visitor arrivals, and create new opportunities for Lao tourism businesses to connect with regional and global markets.